Word count: 1500 words
Objectives to cover:
- Select a product from a company in a market of your choice
- Investigate and explain an idea generation tool.
- Discuss how this tool could be used by the company
- Investigate and explain an idea evaluation tool.
- Discuss how this tool could be used by the company to evaluate the ideas generated by the first tool.
- Possible implications for using these tools for the company.
Reference: MLA 7th edition