MG 5561 – International Marketing

Main Objective of the assessment
The coursework is required to cover all learning outcomes, as it is 100% of the assessment.
• To demonstrate an understanding of International Marketing
• To show how an understanding of both the theory and practice of International Marketing
• To show a good understanding of the subject matter of the individual essay

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MG5633 Entrepreneurship and Small Business Management

The essay should provide the state-of-the-art of the literature on one of the above topics, based on relevant academic journal articles. Students should identify
and analyse all relevant articles for the topic chosen in a minimum of 2 ABS listed journals for a time frame at least since 2017 onwards. The recommended
structure is

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Strategic Management

 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting

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