Word count: 4000 words
Objectives to cover:
- Introduction to consumer behavior and its relevance in modern marketing.
- Psychological, sociocultural, and economic influences on behavior.
- Technology’s impact through e-commerce, social media, and data analytics.
- Post-pandemic trends: sustainability, hybrid shopping, and preferences.
- The consumer decision-making process: biases, loyalty, and price sensitivity.
- Market segmentation by demographics and behavior with case studies.
- Globalization’s effects on cross-cultural behavior and localization.
- Challenges: market dynamics, privacy, and strategic alignment.
- Conclusion on future trends and the importance of building consumer trust.
Reference: MLA style