The advantages and disadvantages of Quality Assurance to convince the senior
company managers of the benefits of adopting QA in your analytical measurement laboratory.
7016SMM – Marketing Strategy & Planning Control
This assignment is an individual marketing report which requires you to produce a marketing plan on a Health Insurance Company/brand of your choice. The report must utilize the marketing planning process and recommend future strategic and tactical marketing plans for the company/brand for a medium term (at least 3 year) period in a geographical market of your choice.